Lie Angle Balanced is where the LAB comes from… imagine if you had a branding iron for a cow, and accidentally bent it 90 degrees… that’s what it looks like…
On a serious note, the basic sales pitch is its a center shafted putter that WANTS to stay straight…
If I remember the origin story correctly, it all started with a tool called the “revealer” which is basically a torture device for putters… you lock it into the middle where it’s held but can freely rotate, and then grab the outsides of it and make a normal putting stroke… all putters have a tendency to open or close based on their overall balance as you swing through them. BUT NOT THE LAB.
In the revealer, like magic, it stay straight! Is it magic, is it science? for $425 you too can own the mysteries of the universe…
OK, so that’s kindof a goofy explanation… but realistically what it promises is if you have a straight putting arc, the putter itself will naturally stay straight as well (when ordered to your proper lie angle!)… They also have some really goofy grips that are oval shaped and force your hands ahead of the putter. I did not like their original putter grip, the bigger one was fine… setting up over the ball definitely requires some adjustment for the lean.
Having just spend some time rolling a few different ones, I have to say I’m considering buying one… it definitely has a tendency to go straight down your target line, and the feel overall wasn’t BAD so much as different… It is in fact ugly and large. My buddy, who likes to switch putters a ton but is also cheap, is considering getting one built… so he also liked it…
If you decide to seek one out, call the places listed on their fitting website… I got frustrated a year ago because all the places I called had no idea what I was talking about.
Also, I didn’t think until just now that I should have it a few on the heel and the toe to see what it did… oh well, maybe I’ll try one again some day.