First of all, personally, I believe the golf club fitting has its merit, I really believe that if done properly b y someone knows the golf swing and the golfer could help the golfer to a better game.
The industry had a cyclone effect of fitting craze from about a decade ago, every golf establishment I know ( locally) had tried to jump on the wagon for a ride for another lucrative way of new revenue source.
I believe the proper fitting session will cut short the chasing time if using the old method of trial and error, it will help the golfer especially those with low handicap index who wish to shave off another stroke or two, off their handicap index. However, for the mass of the general golfers, the benefit is minimal if any.
The fitting is not a wonder drug to cure all our issues with the game.
It could definitely make the game more enjoyable, but it will not help a golfer of 18 index turning into a 5 over night.
It gives the false hope of an easy solution to a task requiring dedication and time to get better. Same as all the OEM advertising for their new models of golf clubs releasing quite too often.
For the most part, the fitting process had turned into a marketing tool to sell more expensive equipment.
Do you have any thoughts or experience of golf club fitting?