Dynamic Pricing for public daily fee trending.
For all of you public daily fee golfers, have you seen this Dynamic Pricing at your local golf courses.
It started about 6-7 years ago in our neck of the woods. One group started this D.P. and soon everyone started to copy it.
I’m pretty certain this trending was drifted here from other places.
ESSENTAILLY, WHAT THIS SAYS IS, THEY WILL INCREASE THE GREEN FEES WHEN THERE IS HIGH DEMAND AND DECREASE THE GREEN FEES WHEN THERE IS LESS DEMAND.
Basically, I had never seen any desirable tee times being discounted but plenty of those up and take more from your pocket if you want to golf.
I mean, is this ethical? I don’t mind if some golf courses charge more for the prime time golf, in our area it is between 9:00 A.M. to 11:00 A.M. But this Dynamic Pricing basically says, they could increase from the posted green fee to whatever they like when you check in if there is more demand. I guess the only time there is less demand would be weather related issues. Which I had never experience being offered a less green fee than the posted rate.
I consider golf is an essential part of life for the golfers; this stockpile like highway robbery is probably dreamed up by some geek who never golf.
What have you seen and how do you feel about this D.P. trending?