Ego will prompt impulsive action !
Still, most of the amateurs have little knowledge of how a golf club work to propel and elevate a golf ball… The bare fact is rather boring !
Unfortunately, most of the entry level sales force only listen to the tips and trick of how to put more moola in their pockets. I was fortunate to have people who cared to guide me not to wander into the path carved out by the management who cared nothing for their employees, 4 decades ago. I know how it works ( amazingly, not much changed in all these time ), and often forgive those new who depend on their mentor for guidance.
One good thing about aging and hopefully learning along the way.
There is not much the equipment manufacturer could do as the ceiling of the conforming limit had been reached through CAD and engineering. Unless there is a break through with the shaft technology ( before the ceiling is set ), not a whole lot more magic could be offered .